The use of typography is an important element in maintaining a clear, distinctive and consistent brand.

Rotis Sans Serif and ITC Giovanni have been selected to complement our brand mark and each other.

Helvetica (or Arial if Helvetica is not available) and Palatino may be used as substitute fonts when the primary choice is unavailble. Do not use other typefaces.

Varied 'tones of voice' can be created using combinations of different font weights and sizes.

Rotis Sans Serif and ITC Giovanni are available from:

http://www.adobe.com