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Flexible axis A flexible axis has been created to provide variable but consistent placement of the URL in relation to our brand mark. An Internet organization, we need a consistent presence of our URL is to promote and build awareness, making our web site instantly accessible. The URL is set in Rotis Sans Serif 55. It must not be set in any other typeface. Rotis Sans Serif is available from http://www.adobe.com. 1. Vertically centered above or below on the vertical axis. 2. Horizontally set to the base line of the Internet logotype. 3. While the URL must not be positioned within the clear space area, it can be placed as far away as is convenient and at whatever point size is deemed appropriate to the specific piece being designed, on either the horizontal or vertical axis. |
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