Proper use of the brand mark is essential in ensuring immediate, rapid and clear recognition in the marketplace. This page illustrates some do's and do not's.

The brand mark should be placed on either black or white backgrounds (the primary brand colors). The Signature 2 symbol should appear in Internet2 Red (PMS 032).

For traditional printing when only one color is available, the brand mark should appear in black or the darkest color being printed. It is possible to print the Signature 2 at a 50% half tone at 150 dpi. When in doubt consult the print technician for advice on dpi screen sizes.

There are a million do nots... and we know you'll invent some unthinkable carnage.

These examples illustrate a selection of incorrect uses of the brand mark. Even this small recreation clearly shows how any deviation from the standards can disturb and weaken the impact of the brand.




 
The brand mark may be placed on a white background or reversed out of black. The Signature 2 is always set in Pantone 032 (R255 G000 B000 or #FF0000).




 
Do not alter or change any colors.


 
Do not use on backgrounds that are colored or patterned.


 
Do not alter or manipulate the brand mark.