This guide is provided to assist in the use of graphic elements that provide the building blocks to help us create a strong brand for Internet2. If you would like to use the Internet2 logo or trademark, please review the Internet2 Logo Usage Policy and Guidelines. Please send questions to info@internet2.edu

It is essential that every impression our brand makes — whether on-line, in print or video — is clear, consistent and distinctive. By following these graphic standards, you will help to ensure our success today and for tomorrow.
strategy
  — our mission
  — our brand strategy
 
key elements
  — our brand mark
  — keep it simple
  — URL position
  — color
  — typography
  — imagery
  — writing style
 
brand applications
  — stationery
  — brochures
  — folders
  — presentations
  — etc.
 
brand extensions
  — identifying initiatives
  — applying initiatives
  — a member of the team
  — partnerships